OMG: Analytics Engine to Make Sense of "Social-speak"

To help marketers draw more useful conclusions from the adopted language of the social Web, one software and analytics firm has upgraded its reporting capabilities to include the popular acronyms, emoticons and other symbols and abbreviations that have become increasingly prevalent on platforms such as Twitter.

You may want to LOL right now, but if you were to Tweet exactly that on the subject, the core analytics engine from Lexalytics would determine that your message bears no sentiment, that expanding it would not add any value to the resulting lexical processing, and that it should simply be treated as an interjection. The acronym “IDK” (I don’t know), on the other hand, is useful when expanded out to its original words, while a message that includes “FTW” (for the win) carries positive sentiment.

The new reporting will also clear up any ambiguous emoticons, such as “8)”, which carries a positive sentiment, and “:S”, which bears a negative one. The upgraded analytics engine, called Salient, also tags the “@” symbol and the “#” symbol, returning the former as a “people entity” and the latter as a lightweight tag for the content of the tweet or message.

You can check out the new capabilities yourself by visiting Lexalytics.com/demo and pasting in a tweet or any block of text for analysis. Lexalytics specializes in social media monitoring and providing Web professionals the context necessary for making informed business decisions in that rapidly changing environment.

First publihed by Website Magazine.

Facebook Posting Strategies by Peter A. Prestipino

Facebook Posting Strategies

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When is the best day to post on Facebook? How about the best time of day? Social media managment companyVitrue released data which reveals some interesting Facebook publishing strategies and practices based on data evaluated from the fans managed through the company's SRM platform.

Key takeaways from the report include:

- Most Effective Post Type: Across all brands and represented business verticals, image posts are more engaging as measured by fan responses, likes and shares than video or text.

- Post Effectiveness by Day of Week: The post effectiveness varies considerably by industry vertical, but when all fan data was viewed in the aggregate, Friday posts generate the most engagement while Saturday and Sunday posts have the least engagement.

- Post Effectiveness by Time of Day: A clear indication of variability in engagement by vertical is the differences between the entire data set and a single vertical. Posts made before noon get 65% more engagement than posts after noon across all fans served.

“It’s clear that Facebook deserves the respect that the traditional marketing mediums like TV, print, radio and Internet currently receive,” said Vitrue CEO, Reggie Bradford. “Now more than ever marketers need actionable information and insights to determine the most effective means to communicate with consumers on Facebook, much in the same way marketers use analytics and data for traditional marketing channels. We wanted to provide the same data for Facebook. Marketing is ultimately a combination of art and science. We’ll leave the art to the experts, but what we are providing is data to help refine marketers’ test-and-learn social media publishing strategy.”